Justin Chen
Co-founder, PickFu
Overview about Justin Chen
At PickFu, Justin and his team have democratized access to enterprise-grade consumer research, empowering companies of all sizes to validate their ideas, optimize their products and messaging, and ultimately increase their chances of success. Thousands of global brands now rely on PickFu's fast and affordable consumer feedback to drive more informed decision-making.
Justin Chen is a serial entrepreneur and co-founder of PickFu, a consumer insights platform that enables businesses to make data-driven decisions by rapidly gathering reliable feedback from real people. With over 18 years of entrepreneurial experience, Justin has a passion for creating innovative solutions that solve real problems for consumers and businesses alike.
Justin holds a B.S. in Electrical Engineering and Computer Science from UC Berkeley and an M.S. in Engineering Management from Santa Clara University. A firm believer in remote work and work-life balance, he resides in Los Angeles with his wife and two children, shuttling between their various activities while breaking up his workday.
With his technical background, entrepreneurial spirit, and commitment to empowering data-driven decision-making, Justin Chen is a thought leader in the consumer insights space, dedicated to helping businesses of all kinds achieve greater success through the power of consumer feedback.
What I do at PickFu
As a founder, I wear many hats.
Co-founder: Founded PickFu as a side project in 2008 out of our own need. Self-funded it to millions in annual revenue and a team of 18 employees.
Product: Built a self-service product that is used from customers as small as individual self-publishing authors to Fortune 10 companies. We take a product-led growth (PLG) approach to building.
Marketing: Grew the business through a variety of marketing strategies, including SEO, affiliate/influencer marketing, and in-person conferences. All while targeting multiple segments of book publishing, gaming, and e-commerce.
Team building: Built a globally diverse, fully remote team of 18 spanning from Kazakhstan to LATAM to South Africa to Greece. We pride ourselves on our supportive working environment.
Operations: Hired and staffed across the globe while keeping the company SOC2 compliant.
Bootstrapping: I’ve built many different business over 18 years of bootstrapped entrepreneurship, including SEO-driven ad-revenue based businesses generating millions in revenue to smaller MVPs and niche businesses.
Ready to collaborate? → Let’s connect
Contact me for speaking engagements and partnership opportunities.
• Email: justin@pickfu.com
• Website: pickfu.com
• LinkedIn: linkedin.com/in/justinchen