PickFu brand guidelines
PickFu brand guidelines

PickFu brand guidelines

Last updated: November 2022

About this guide

PickFu's brand guideline supports our marketing initiatives by ensuring that all messaging is relevant and related to our goals. Referencing our brand guideline ensures that our content is cohesive and stands out in the crowd. This cohesion is important because it helps establish a strong brand voice that resonates with our audience, which is essential for building brand awareness. Over time, that awareness and consistency builds trust 🙂.

Who can use this guideline?

This guidelines can be used by designers and anyone else using our brand elements to create marketing materials.

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Table of contents

PickFu logo

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Approved logo variants can be downloaded here.
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Minimum sizes

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Logo misuse

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Applying logo to mediums

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Brand colors and usage

For most use cases, stick to the Primary palette. Additional shades are provided for more complex applications. Logo colors should only be used for specific branding and not as general colors.

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Using colors: avoid overlaying multiple hues (eg. orange on a blue background). This can cause color vibration and often does not meet WCAG guidelines. If you want to try a hue combination, make sure to first test that it meets at least AA levels: accessibility test here

Colors

Fonts

All text should use Source Sans 3, with a base size of 16px. Exact font size can vary based on application, but should attempt to adhere to a major third (1.25x) scale. No text should be smaller than 10px.

Size
Pixels
Rem
Extra small
10.24px
0.64rem
Small
12.80px
0.8rem
Medium
16px
1rem
Large
20px
1.25rem
Extra large
25px
1.563rem
2X large
31.25px
1.954rem
3x large
39.06px
2.441rem
4x large
48.83px
3.052rem
5x large
61.04px
3.815rem
6x large
76.29px
4.768rem
7x large
95.37px
5.96rem
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Download the Source Sans 3 family here:

Video guidelines

YouTube thumbnails

Use PickFu brand colors.

  • Text color block can extend from top to bottom of video. Text color block can be cropped.
  • Text color block may be removed if the video background is clear and without visual distractions.
  • Video background graphics can be used. All grouped text must be consistent in size.
  • Transparency to be between 60% to 80%.
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Title blocks and lower-thirds

  • If the video calls out PickFu employees, upper and lower case names and titles can only be used.
  • If the video does not call out PickFu employees, upper case names and titles can be used. Transparency on background color to be between 60% to 80%.

Animations

  • Transition animations can be used on the PickFu logo and texts
  • Transition animations can be used on the PickFu logo and texts. Examples of animations:
    • Glide-in
    • Fade-in
    • Expand
    • Float
      • Logo can float
      • Using animation, the logo color box can extend from the closest video frame edge.
      • Same as B with a more extended color box.

YouTube clearance

  • Avoid adding important text and graphics here due to YouTube ad placements.
  • 468x60p or 728x90p image ads or text )
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Using stock images and illustrations

Stock imagery

When using stock photography:

  • Select imagery that reflects what you are trying to communicate. Articulate the message and evoking emotion.
  • Use well-lit photos that are consistent in lighting and color so they seem like an actual set.
  • Use high-res, high-quality images
  • When choosing images with people, be sure that the style is "candid" and not overly staged.

Applications

Stock images can be used for:

  • Our website and landing pages
  • Social media posts
  • Email campaigns

Yes 😀

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Yes 😀

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No 🤮

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Current library can be viewed and downloaded here.

Stock images with graphic illustrations

Using illustrations with stock photography helps transform our brand story to the next level by introducing playful elements that visually supports how we can help our end users.

Illustrations can be:

  • PickFu UI elements
  • Graphs
  • silhouettes of people
  • People performing tasks
  • Chat bubbles
  • Web browsers

Illustrations can be on border or inside the photo. Graphic backgrounds can also be used with cropped people.

Use PickFu brand colors.

Applications

Stock images can be used for:

  • Our website and landing pages
  • Social media posts
  • Email campaigns
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Current library can be viewed and downloaded here.

Graphic illustrations

Graphic illustrations can be used when you want to visually communicate a message in the most simplest way. Especially when you cannot find stock photography.

Illustrations can be a combination of:

  • PickFu UI elements
  • Graphs
  • silhouettes of people
  • People performing tasks
  • Chat bubbles
  • Web browsers

Applications

Stock images can be used for:

  • Our website and landing pages
  • Social media posts
  • Email campaigns
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Library to be provided.

Social media cards and banners

Refer to Stock images and graphic illustrations.

Zoom backgrounds

View and download here.

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For additional questions and usage guidelines, message info@pickfu.com.