Last updated: November 2022

About this guide

PickFu's brand guideline supports our marketing initiatives by ensuring that all messaging is relevant and related to our goals. Referencing our brand guideline ensures that our content is cohesive and stands out in the crowd. This cohesion is important because it helps establish a strong brand voice that resonates with our audience, which is essential for building brand awareness. Over time, that awareness and consistency builds trust 🙂.

Who can use this guideline?

This guidelines can be used by designers and anyone else using our brand elements to create marketing materials.

PickFu logo

Approved logo variants can be downloaded here.

Minimum sizes

Logo misuse

Applying logo to mediums

Brand colors and usage

For most use cases, stick to the Primary palette. Additional shades are provided for more complex applications. Logo colors should only be used for specific branding and not as general colors.

Using colors: avoid overlaying multiple hues (eg. orange on a blue background). This can cause color vibration and often does not meet WCAG guidelines. If you want to try a hue combination, make sure to first test that it meets at least AA levels: accessibility test here

Colors

‣

Logo

Logo blue

#0889C6

cmyk(96,31,0,22)

Logo orange

#D05C27

cmyk(0,56,81,18)

‣

Primary

Black

#111111

cmyk(0,0,0,93)

Blue

#077BB1

cmyk(96,31,0,31)

Gray

#FAFAFA

cmyk(0,0,0,2)

Green

#2D8656

cmyk(66,0,36,47)

Orange

#B8592E

cmyk(0,52,75,28)

Purple

#88649B

cmyk(12,35,0,39)

Red

#DC3545

cmyk(0,76,69,14)

Yellow

#FADF7F

cmyk(0,11,49,2)

‣

Blue

Blue 100

#CDE5EF

cmyk(14,4,0,6)

Blue 200

#9CCAE0

cmyk(30,10,0,12)

Blue 300

#6AB0D0

cmyk(49,15,0,18)

Blue 400

#3995C1

cmyk(70,23,0,24)

Blue 500

#077BB1

cmyk(96,31,0,31)

Blue 600

#06628E

cmyk(96,31,0,44)

Blue 700

#044A6A

cmyk(96,30,0,58)

Blue 800

#033147

cmyk(96,31,0,72)

Blue 900

#011923

cmyk(97,29,0,86)

‣

Cyan

Cyan 100

#E6F8FC

cmyk(9,2,0,1)

Cyan 200

#CDF1F9

cmyk(18,3,0,2)

Cyan 300

#B4EBF6

cmyk(27,4,0,4)

Cyan 400

#9BE4F3

cmyk(36,6,0,5)

Cyan 500

#82DDF0

cmyk(46,8,0,6)

Cyan 600

#68B1C0

cmyk(46,8,0,25)

Cyan 700

#4E8590

cmyk(46,8,0,44)

Cyan 800

#345860

cmyk(46,8,0,62)

Cyan 900

#1A2C30

#1A2C30

‣

Green

Green 100

#D5E7DD

cmyk(8,0,4,9)

Green 200

#ABCFBB

cmyk(17,0,10,19)

Green 300

#81B69A

cmyk(29,0,15,29)

Green 400

#579E78

cmyk(45,0,24,38)

Green 500

#2D8656

cmyk(66,0,36,47)

Green 600

#246B45

cmyk(66,0,36,58)

Green 700

#1B5034

cmyk(66,0,35,69)

Green 800

#123622

hsl(146.7,50%,14.1%)

Green 900

#091B11

cmyk(67,0,37,89)

‣

Teal

Teal 100

#D5F9F3

cmyk(14,0,2,2)

Teal 200

#ABF3E7

cmyk(30,0,5,5)

Teal 300

#81EDDA

cmyk(46,0,8,7)

Teal 400

#57E7CE

cmyk(62,0,11,9)

Teal 500

#2DE1C2

#2DE1C2

Teal 600

#24B49B

cmyk(80,0,14,29)

Teal 700

#1B8774

cmyk(80,0,14,47)

Teal 800

#125A4E

cmyk(80,0,13,65)

Teal 900

#092D27

cmyk(80,0,13,65)

‣

Yellow

Yellow 100

#FEF9E5

cmyk(0,2,10,0)

Yellow 200

#FDF2CC

cmyk(0,4,19,1)

Yellow 300

#FCECB2

cmyk(0,6,29,1)

Yellow 400

#FBE599

cmyk(0,9,39,2)

Yellow 500

#FADF7F

cmyk(0,11,49,2)

Yellow 600

#C8B266

cmyk(0,11,49,22)

Yellow 700

#96864C

cmyk(0,11,49,41)

Yellow 800

#645933

cmyk(0,11,49,61)

Yellow 900

#322D19

cmyk(0,10,50,80)

‣

Orange

Orange 100

#F1DED5

cmyk(0,8,12,5)

Orange 200

#E3BDAB

cmyk(0,17,25,11)

Orange 300

#D49B82

#D49B82

Orange 400

#C67A58

cmyk(0,38,56,22)

Orange 500

#B8592E

#B8592E

Orange 600

#934725

cmyk(0,52,75,42)

Orange 700

#6E351C

cmyk(0,52,75,57)

Orange 800

#4A2412

#4A2412

Orange 900

#251209

cmyk(0,51,76,85)

‣

Red

Red 100

#F8D7DA

cmyk(0,13,12,3)

Red 200

#F1AEB5

cmyk(0,28,25,5)

Red 300

#EA868F

cmyk(0,43,39,8)

Red 400

#E35D6A

cmyk(0,59,53,11)

Red 500

#DC3545

cmyk(0,76,69,14)

Red 600

#B02A37

cmyk(0,76,69,31)

Red 700

#842029

cmyk(0,76,69,48)

Red 800

#58151C

cmyk(0,76,68,65)

Red 900

#2C0B0E

cmyk(0,75,68,83)

‣

Pink

Pink 100

#F3DEE8

cmyk(0,9,5,5)

Pink 200

#E7BDD0

cmyk(0,18,10,9)

Pink 300

#DC9CB9

cmyk(0,29,16,14)

Pink 400

#D07BA1

cmyk(0,41,23,18)

Pink 500

#C45A8A

cmyk(0,54,30,23)

Pink 600

#9D486E

cmyk(0,54,30,38)

Pink 700

#763653

cmyk(0,54,30,38)

Pink 800

#4E2437

cmyk(0,54,29,69)

Pink 900

#27121C

cmyk(0,54,28,85)

‣

Purple

Purple 100

#E7E0EB

cmyk(2,5,0,8)

Purple 200

#CFC1D7

cmyk(4,10,0,16)

Purple 300

#B8A2C3

cmyk(6,17,0,24)

Purple 400

#A083AF

cmyk(9,25,0,31)

Purple 500

#88649B

cmyk(12,35,0,39)

Purple 600

#6D507C

cmyk(12,35,0,51)

Purple 700

#523C5D

cmyk(12,35,0,64)

Purple 800

#36283E

cmyk(13,35,0,76)

Purple 900

#1B141F

cmyk(13,35,0,88)

‣

Indigo

Indigo 100

#E1CCF1

cmyk(7,15,0,5)

Indigo 200

#C499E3

cmyk(14,33,0,11)

Indigo 300

#A666D4

cmyk(22,52,0,17)

Indigo 400

#8933C6

cmyk(31,74,0,22)

Indigo 500

#6B00B8

cmyk(42,100,0,28)

Indigo 600

#560093

cmyk(41,100,0,42)

Indigo 700

#4B0081

cmyk(42,100,0,49)

Indigo 800

#2B004A

cmyk(42,100,0,71)

Indigo 900

#150025

cmyk(43,100,0,85)

‣

Gray

Black

#111111

cmyk(0,0,0,93)

Gray 100

#FAFAFA

cmyk(0,0,0,2)

Gray 200

#E1E1E1

cmyk(0,0,0,12)

Gray 300

#C8C8C8

cmyk(0,0,0,22)

Gray 400

#AFAFAF

cmyk(0,0,0,31)

Gray 500

#969696

cmyk(0,0,0,41)

Gray 600

#7D7D7D

cmyk(0,0,0,51)

Gray 700

#646464

cmyk(0,0,0,61)

Gray 800

#4B4B4B

#4B4B4B

Gray 900

#323232

cmyk(0,0,0,80)

White

#FFFFFF

cmyk(0,0,0,0)

Fonts

All text should use Source Sans 3, with a base size of 16px. Exact font size can vary based on application, but should attempt to adhere to a major third (1.25x) scale. No text should be smaller than 10px.

Download the Source Sans 3 family here:

Source Sans 3 - Google Fonts

Source® Sans Pro, Adobe's first open source typeface family, was designed by Paul D. Hunt. It is a sans serif typeface intended to work well in user interfaces.

fonts.google.com

Video guidelines

YouTube thumbnails

Use PickFu brand colors.

PickFu Thumbnail Templates for youtube_2 - Presentation (16:9) by Jonathan Abueg

www.canva.com

• Text color block can extend from top to bottom of video. Text color block can be cropped.
• Text color block may be removed if the video background is clear and without visual distractions.
• Video background graphics can be used. All grouped text must be consistent in size.
• Transparency to be between 60% to 80%.

Title blocks and lower-thirds

• If the video calls out PickFu employees, upper and lower case names and titles can only be used.
• If the video does not call out PickFu employees, upper case names and titles can be used. Transparency on background color to be between 60% to 80%.

Animations

• Transition animations can be used on the PickFu logo and texts
• Transition animations can be used on the PickFu logo and texts. Examples of animations:
• Glide-in
• Fade-in
• Expand
• Float
• Logo can float
• Using animation, the logo color box can extend from the closest video frame edge.
• Same as B with a more extended color box.

YouTube clearance

• Avoid adding important text and graphics here due to YouTube ad placements.
• 468x60p or 728x90p image ads or text )

Using stock images and illustrations

Stock imagery

When using stock photography:

• Select imagery that reflects what you are trying to communicate. Articulate the message and evoking emotion.
• Use well-lit photos that are consistent in lighting and color so they seem like an actual set.
• Use high-res, high-quality images
• When choosing images with people, be sure that the style is "candid" and not overly staged.

Applications

Stock images can be used for:

• Our website and landing pages
• Social media posts
• Email campaigns

Yes 😀

Yes 😀

No 🤮

Current library can be viewed and downloaded here.

Stock images with graphic illustrations

Using illustrations with stock photography helps transform our brand story to the next level by introducing playful elements that visually supports how we can help our end users.

Illustrations can be:

• PickFu UI elements
• Graphs
• silhouettes of people
• People performing tasks
• Chat bubbles
• Web browsers

Illustrations can be on border or inside the photo. Graphic backgrounds can also be used with cropped people.

Use PickFu brand colors.

Applications

Stock images can be used for:

• Our website and landing pages
• Social media posts
• Email campaigns

Current library can be viewed and downloaded here.

Graphic illustrations

Graphic illustrations can be used when you want to visually communicate a message in the most simplest way. Especially when you cannot find stock photography.

Illustrations can be a combination of:

• PickFu UI elements
• Graphs
• silhouettes of people
• People performing tasks
• Chat bubbles
• Web browsers

Applications

Stock images can be used for:

• Our website and landing pages
• Social media posts
• Email campaigns

Library to be provided.

Social media cards and banners

Refer to Stock images and graphic illustrations.

Zoom backgrounds

View and download here.

For additional questions and usage guidelines, message info@pickfu.com.